Marketing & CRM Services
Hands-on leadership and execution. Engagements are scoped to outcomes with clear roadmaps, weekly sprints, and transparent reporting.
Outcomes
- +15 to 40% lift in email/SMS revenue within 90 days
- Winback, post-purchase, replenishment, and churn-save flows
- Channel mix & frequency governance to reduce list fatigue
Key Deliverables
- Journey mapping (acquisition → activation → retention → winback)
- ESP/CDP setup & migrations (Braze/Klaviyo/SFMC/etc.)
- Audience & trigger taxonomy, naming standards, QA checklists
- Creative briefs, copy frameworks, and templates
Example Engagements
- Braze build with 20+ flows and experimentation plan
- Replenishment + reminder program for CPG with dynamic timing
Paid Media
Profitable acquisition across search, social, video, and retail media with experimentation baked in.
Outcomes
- Target CAC and MER frameworks with weekly guardrails
- Creative testing system (hooks, angles, formats)
- Audience architecture that compounds learnings
Key Deliverables
- Account audits and restructures (Google/Meta/TikTok/Pinterest)
- Creative briefs, ad libraries, and naming conventions
- Budget pacing models and day-parting plans
Example Engagements
- Full-funnel search + social plan with 8-week test roadmap
- Retail media (Amazon) complementing DTC scaling window
Analytics & Experimentation
From opinion to evidence. Clean tracking, clear dashboards, living test backlog.
Outcomes
- Single source of truth for revenue, CAC, and LTV
- A/B testing cadence that ships learnings weekly
- Attribution that blends MMM/experiments/platform data
Key Deliverables
- GA4 + server-side tagging plans & implementation oversight
- North-star + input metrics hierarchy and governance
- Experiment design templates (pre-reg, MDE, guardrails)
- Exec dashboard + weekly narrative reporting
Example Engagements
- Attribution sanity framework with geo-holdouts + channel lift
- Quarterly learnings review and roadmap reset
AI Automations
Ship durable automations that save hours and improve quality, without turning your stack into spaghetti.
Outcomes
- Research → brief → creative workflows in minutes, not hours
- Routing, enrichment, and QA that reduce manual ops
- Lower media and creative costs via smarter iteration
Key Deliverables
- n8n/Make orchestration, error logging, and retries
- Content assembly (copy → variants → approvals → publish)
- Data pipelines to Airtable/Supabase with governance
Example Engagements
- ‘AI Commander’ multi-agent for content + research
- CRM prompt library and response QA bots
Brand & Messaging
Clarify your promise, sharpen your offer, and make every touchpoint feel consistent and intentional.
Outcomes
- Positioning and POV that sells, not just sounds nice
- Offer architecture and pricing narratives
- Playbook for voice, visuals, and campaign themes
Key Deliverables
- Messaging hierarchy (headline → proof → CTA)
- Landing page wireframes & creative direction
- Asset checklist for launches and promos
Example Engagements
- New-site hero + features + pricing copy system
- Campaign concepting with 5+ creative angles
How I work
Engagements
Fractional leadership (1 to 2 days/week), project sprints (4–8 weeks), or advisory. We'll define outcomes, KPIs, and decision cadence up front.
Tooling
I embed in your stack (Braze/Klaviyo, GA4/Looker, Meta/Google Ads, n8n/Make, Airtable/Supabase) and leave durable documentation.
Communication
Weekly standups, a living roadmap, and narrative reporting. You always see progress and next decisions.