Some Luck Productions
Andrew Luxem - CRM & Marketing Leader
20 years in CRM & eCommerce • Led programs at Amazon.com, Bed Bath & Beyond, Overstock.com, buybuyBABY, Ancestry.com, Stanley Black & Decker • Built a DTC brand from $0 to $1M+
Hands-on marketing leadership and execution for growth-stage brands: lifecycle/CRM, paid media strategy, analytics, and AI-powered automation that drives revenue.
What We Build at Some Luck Productions
At the core, we provide Marketing & CRM Services that scale revenue with clarity and systems. Alongside, we explore side projects and experiments in AI tools, media, publishing, and eCommerce - creativity fueling growth.
Lifecycle marketing, paid media, analytics, and AI automation with hands-on leadership and execution designed to grow LTV and accelerate CAC payback.
AndrewLuxem.com: 70+ playbooks on marketing, retention, and leadership. Practical frameworks, tested systems, and templates to move faster with clarity.
Some Luck Productions: an umbrella for niche projects, creative experiments, and special-interest ventures incubated alongside client work.
Blackjack-GPT, Craps-AI, Craps-GPT, and Slots-GPT: Educational tools that model odds, simulate play, and teach probability in responsible ways.
Sportsbook-AI and Sportsbook-GPT: Line comparison, simulation scaffolds, and bankroll-aware testing for sports modeling enthusiasts.
Filmspiracies and Love of Popcorn: movie essays, storytelling deep dives, and joyful takes on cinema culture.
Rubber Duck Debugging (book) and WisdomBranch: Sharpened thinking, clearer writing, and practical systems for builders and operators.
Beehive Flippers: Public experiments in resale, sourcing, and operational learning from the ground up.
Labs & New Ventures
Incubating new ideas: From domains and prototypes to multi-agent workflows with fast feedback, tight loops, shipped often.
Partnerships, sponsorships, and co-development. If you have a project that fits our ethos, let's talk.
Marketing & CRM Services
Hands-on leadership and execution across lifecycle marketing, paid media, analytics, and AI automations. Roadmaps with clear outcomes, weekly sprints, and transparent reporting — designed to grow LTV and accelerate payback on CAC.
Outside of client work, Some Luck Productions LLC also experiments with AI gaming tools, storytelling, publishing, and side ventures. Explore the portfolio →